A woman smiling, wearing a flowing white linen dress in a sunlit field.

Effortless Style, Consciously Curated

Discover timeless pieces designed to be loved for seasons to come.

Shop The New Collection
A flat lay of fabric swatches, a design sketchbook, and a measuring tape.

Our Story: Beyond the Fabric

Flora & Thread was born from a desire to move beyond fleeting trends. We believe in the power of a well-curated wardrobe, built on pieces that are as beautiful as they are versatile. Each item in our collection is hand-selected for its quality craftsmanship, natural fibres, and timeless design. We partner with small-scale artisans and prioritize sustainable materials, ensuring every garment has a story you can be proud of.

Quality, Timelessness, and Conscious Curation.

The Latest Collection

Hand-picked arrivals for the new season.

The 'Amelia' white linen blouse on a mannequin.

The 'Amelia' Linen Blouse

$189.00

A model wearing the 'Portsea' floral maxi dress.

The 'Portsea' Floral Maxi

$299.00

The 'Chloe' terracotta high-waist skirt.

The 'Chloe' High-Waist Skirt

$229.00

A Personalised Experience

More than just a store, we're your partners in style.

Personal Styling icon - woman looking at clothes

Personal Styling

A complimentary one-on-one consultation in-store to help you define your personal style, find the perfect fit, and build looks you'll love.

Book Your Session
Capsule Wardrobe icon - clothing items neatly folded

Capsule Wardrobes

Let us build your perfect seasonal capsule. We'll curate a versatile collection of key pieces tailored to your lifestyle and budget.

Learn More
Custom Alterations icon - needle and thread

Custom Alterations

We believe in the perfect fit. Our in-house alteration service ensures your chosen pieces are tailored specifically for you.

Enquire In-Store

Words from Our Community

Visit Our Boutique

Experience the full Flora & Thread collection in our serene Chapel Street boutique. We invite you to browse at your leisure and enjoy a personalised shopping experience.

Our Address

315 Chapel Street, Suite 201
Prahran, VIC 3181

Opening Hours

  • Tuesday - Friday: 10:00 AM - 6:00 PM
  • Saturday: 10:00 AM - 5:00 PM
  • Sunday & Monday: Closed
The bright and airy interior of the Flora & Thread boutique with clothing racks and comfortable seating.

Location Map

Get In Touch

Have a question or a general enquiry? Send us a message and we'll get back to you shortly.

Join the Style List

Be the first to know about new arrivals, exclusive events, and style inspiration.